Time to be unique

Instead of following the trends on the watch market, THE ONE’s objective is to create something unique and different.

With their distinct binary system, THE ONE watches are the biggest step in the development of timekeeping since the analogue clock. Unlike conventional and digital watches, THE ONE uses intuitive LED technology to tell you the time of day. Pairing bold design with a fresh way of looking at time, our watches are made for those who dare to be different.

Because of the initial time reading system being based on the IT code for all computers – the binary code – with the numbers 0 and 1, the brand name THE ONE was born (or 01theone as it is sometimes known).

Find out more about how to read the time on a THE ONE binary watch here.