How to read the time?

The THE ONE watches display time in binary code. LEDs indicate hours and minutes. To read the time, one needs to simply add the numbers of lit LEDs on the upper row (8-4-2-1) to tell hours and the number of lit LEDs on the bottom row (32-16-8-4-2-1) for minutes.

You can see Steve Wozniak (Co-founder of Apple) explain how to read the time on a THE ONE watch here.